9 Latest SEO Trends That Matter the Most!
If you're looking for a way to plan ahead for your SEO, then this blog post is perfect for you.
Read on to find out 9
important SEO trends and how the best SEO companies are following these trends.
1. Boost in Voice Search and
Native Advertising
"Voice
technology is going to bring a more conversational approach to advertising and
content discovery." - Brian Wieser, Senior Research Analyst at Pivotal
Research GroupGoogle announced that more than 20% of searches are done by
voice, which is huge!
SEO companies are
now focusing more on long-tail keywords that are used by voice searchers, such
as “best Italian restaurant in Lahore”, “cheap web hosting in Pakistan”, etc.
Google has also
stated that by the end of 2021, there will be more than two billion searches
made by mobile!
So, start focusing
more on long-tail and voice search keywords for your business. Also, if you’re
offering services locally, don’t forget to use location-based keywords. In this
way, the online visibility of your business would improve locally.
2. Integration of Augmented
Reality
Augmented reality
will become more popular and it has the potential to impact SEO.
With the
introduction of AR technology in smartphones, you can expect local SEO to become
more competitive. That’s because Augmented Reality uses the exact location.
With services such
as Google Lens, many people would start using AR to search for businesses and
read their reviews online. And if you’re not working on your local SEO, you’d
simply fall behind.
One great example is
how Shopify used AR as a way to increase its product sales.
3. Increased Importance of Video
Content Marketing
Video content is
becoming a vital part of online marketing and it has also proven the most
useful tool for SEO companies in Pakistan. Videos are trending amongst internet
users and businesses are taking benefit of this to attract more prospects.
This is why some of the
top SEO companies in Lahore have started using video content marketing as a new
trend now but still, there are other SEO agencies that have not yet adopted
this trend.
The immense growth
of video content marketing has led to an increase in the creation of engaging
videos that can attract a large number of viewers within minutes – leading them
back to your website where you can boost your sales or capture leads in
exchange for an opt-in form.
For instance, you
may have seen ads in video format that run on YouTube and pop-up when you’re
watching a video on Facebook.
Viral videos are
what you should aim to create when your target is to attract customers. Adding
humor, drama, suspense, and heartwarming stories will help with engagement.
Also, don’t forget
to keep the color scheme engaging.
4. Focus on Customer Experience
SEO trends in the
future will focus on improving customer experience.
As Wendy Piersall
says, “Google only loves you when everyone else loves you first”.
If you want SEO to
be done right, start optimizing your online presence for humans before you
optimize for search engines.
5. Artificial Intelligence (AI)
in SEO
The future of SEO is
artificial intelligence, whereby the machines will be able to learn and optimize
the content on their own. Having the best SEO company in Pakistan
can help you achieve higher rankings in SEO without much effort and time
consumption.
This prediction
appears bold but we have already seen some SEO companies taking small steps
towards AI. This trend has been appreciated by SEO bloggers all over the world
and after some years it might become a reality once again.
Businesses are
coming up with apps that would give customers more reasons to prefer them over
others.
The usage of
Artificial Intelligence has grown significantly during the past few years and
will soon revolutionize many aspects of mankind including SEO! Sources from
Google suggest that they are looking forward to integrating AI into SEO.
6. Keyword Cannibalization
It means using the
same keyword phrases over and over again in your SEO strategy, which makes it
seem as if you're searching for similar keywords again and again.
This has already
happened in the Google search engine where every SEO company uses the same SEO specifics
but forms them in such a way that makes it unique enough to produce results.
If this trend
continues too long then the organic rankings will begin to suffer.
Google is already
working on future strategies to make SEO services available in many languages,
that way users can also get the results according to their desired language.
It will allow
businesses to use keywords in multiple languages enabling them to confront
keyword cannibalization problems!
7. Rise of Newsletter Service
Experts believe that
newsletters will become an excellent choice for SEO services, only if the
companies use them to provide valuable services such as reporting or training
via newsletters.
Since SEO workload
needs to be managed properly.
Experts can't afford
to take time out of their schedule for long meetings by using newsletter
services they can still keep in touch with every client and offer customizable
SEO services at whatever frequency required instead of spending time on
strategy development.
That way you can
reduce client acquisition process without affecting your time and commitment
and clients will get SEO services by spending less time communicating with
experts.
8. Search Intent as a Ranking
Factor?
Since last year,
Google has been using the search intent of a user to determine which pages to
show in their SERPs (Search Engine Result Pages). Here is an example:
This Google SERP
shows that the "planes" query with a negative search query and
related, "world war 2 planes", are showing up.
But if we search for
"list of world war 2 planes", then it will show only those results
for 'which match the users' keyword query. The main thing here is to find out
what your target audience is searching for and then create content around that
keyword(s).
This is the first
step to making your website more user-friendly and satisfying search intent.
This will also help
you rank better in SERPs since it's necessary for every search engine. Since
now Google doesn't want people just visiting the site but rather people reading
what's on that page and staying there at least some time.
Confused?
Get reliable SEO services in Pakistan!
9. Progressive SEO
Progressive SEO is
according to statistics, where experts are already working on pre-optimization
with a minor change that has a huge impact!
This new approach
would help search engines understand your site better and directly starts work
on improving user experience before search engine optimization takes place.
That way you may still rank low which will require SEO efforts to raise your
ranking.
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