The Complete Checklist for E-commerce Website Development
Are you looking to create the perfect e-commerce website?
Are you struggling to add the right website features to build the perfect
online store?
If so, then this article is for you!
We’ve compiled the complete list of design requirements for
creating the best e-commerce website to boost your sales and make your store
successful.
So, let’s get started!
What Design
Features Should My Online Store Have?
Suppose you're designing a new business or eCommerce
website. In that case, you'll need to ensure that it covers the minimum
requirements for a good eCommerce store. You'll also have to work with your
developer to add key features that may help boost your sales, improve SEO or
improve customer interaction with the site.
Here are some of the essential web design features to add to
your eCommerce website:
1. Make Your Site Responsive
Unless you want your website to lose mobile customers, make
sure it’s responsive. Since Google has stopped indexing sites that aren’t
mobile responsive, it makes no sense to leave this out anyways.
WordPress themes have made this very easy as they are
designed to be responsive. You can also ask your developer to add plugins that
make your site responsive. If you're designing your website in the
old-fashioned coding method, you may have to develop two versions- one for
mobile and one for desktop.
2. Install Secure Payment Methods
Ecommerce stores are all about getting the customers' trust.
Always try to install different payment modules on your site to facilitate the
customer better. Some customers prefer to buy with cash on delivery, while
others buy with a credit card.
Regardless of which payment methods you're using, ensure
that they are properly secured when designing your site.
3. Use a CMS That’s Easy to Use
Unless you have a technical team managing your website,
you’ll have to know your way around the backend if you’re going to manage it
yourself. If your website is designed using coding, then good luck with trying
to make any changes later on without an experienced coder’s help.
However, suppose your website's designed with an easy-to-use
CMS system like WordPress or Wix. In that case, you'll be able to add products,
new content, and other features yourself.
Besides, the cost of web development in Pakistan is much
cheaper if your site is designed with WordPress as compared to code. You’ll
also get the job done much quicker!
4. Add Privacy Policy, Terms of Use, and
Other Essential Documents to Your Store
Since your eCommerce store will be dealing with customers'
personal information, you'll need a privacy policy document. This will
highlight how you use the customer's private data, which third-party apps you
share it with, and other factors.
You’ll also need a 'terms of use' document, which gives you
legal protection if someone abuses your website. Another essential document to
add to your website is the returns policy.
5. Make Sure the Design is SEO Friendly
Doing SEO with an unresponsive website or a website that’s
too cluttered is almost impossible without changing the design. So, why not
design your website according to SEO requirements the first time?
Suppose you have a competent web developer that knows the importance
of SEO. In that case, they will help create an SEO-friendly layout and ensure
that the site is optimized according to search engine requirements.
This may include adding SEO plugins or simply making sure
that the code isn’t too heavy, the website isn’t too cluttered, and images are
compressed.
6. Add External Marketing Tools
If you're running an eCommerce store, you'll have to plan
for marketing ahead of time. If your strategy includes email marketing, ensure
the email marketing modules are installed beforehand. You may also want to add
content management tools or workflow management tools to improve your website's
performance.
7. Get the Right Hosting and Domain Name
Your domain name should ideally be your brand name, but if
you find a suitable alternative that’s marketable, then go for it.
Choosing hosting plans is a bit more complicated. You'll
have to make sure that the hosting package provides enough RAM, bandwidth, and
space for an eCommerce store to run smoothly. Also, don't forget to secure your
site with an SSL certificate, as this has become compulsory for eCommerce
stores.
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